OUR COMMITMENT
TO GRASSROOTS

As we develop, we will donate a percentage of our profit back into the sport, helping the clubs that need it most. We’ll also tell the tales of grassroots right here – what’s it like to run a club at that level, how many hours go into it and what are the challenges week by week?
We’ll be looking for you – the fans – to tell us about worthy recipients for these grants in your community and help us to highlight the issues.


WE WILL DONATE

0 %
of our profits to Grassroots
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Football should be for everyone. 

Children shouldn’t grow up thinking it’s only a game played on television.

SUBMIT YOUR STORY

What difference would a Game Changer Grant make to YOUR club? We want you to tell us the story of your team in two minutes or less.

When did it start? Why is it loved? And why would a boost of cash make a big difference? The video doesn’t have to be professionally produced – a clip from a mobile phone is fine.

Our panel of football experts will watch every video submitted before releasing a shortlist for a public vote to decide which clubs receive a grant.

LATEST GRASSROOTS NEWS

THE INBALANCE

£ 0 bn
is spent in TV rights in the UK

the of

0 %
of that is spent on grassroots

THE NOT-SO BEAUTIFUL GAME

Grassroots football is suffering – there’s no doubt about it. Investment is down, facilities are in need of repair and some players are even turning to the comparative luxury of five-a-side. It can be hard to love playing, sometimes. There is investment, of course there is, but not nearly enough. For example, very little trickles through from the top – and grassroots football needs financial support. This isn’t about the next generation of superstars, it’s about the every-day superstars who love playing, who need to play. We want to give them what they need.

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DOING IT RIGHT

We will be awarding grants to support grassroots football across the country, paying for kits and equipment as well as larger projects like club-house and pitch improvements. We are committed to demonstrating our absolute belief in the importance of grassroots football. Everything that counts starts here.

It’s easy to forget about the first time you kicked a ball.​

With the Premier League permanently on TV, across social media and plastered on the back pages of newspapers – it’s easy to forget about the first time you kicked a ball.

Just like it did for many of the most famous footballers, it likely started on a patch of grass close to home: a back garden, a park, a field.

The next step might have been a school team or a junior football club. It’s there that skills develop and dreams begin.

Soon, we will also launch our Game Changer Grants – with an initial pot of £20,000 to help play some part in ensuring grassroots clubs continue to thrive and survive.

Whether it’s poor pitches...

crippling costs or just a lack of interest, there are too many tales of clubs going to the wall and leagues being wound up.​

We believe football is important – at every level

And more should be done to keep the sport alive and kicking in communities big and small.

We want to play our part in making a difference.

As The Fans Agency develops, we will donate a percentage of our profit back into the sport, helping clubs that need it most.

SIGN UP TO OUR NEWSLETTER TODAY FOR UPDATES

SUBMIT YOUR STORY

What difference would a Game Changer Grant make to YOUR club?

We want you to tell us the story of your team in two minutes or less.